Beauty
8/11/25
Retailer and Brand Dynamics in DoorDash Beauty
report summary
As DoorDash expands further into retail delivery, beauty has become an increasingly active category. Sephora joined the platform first, followed by Ulta and Sally Beauty in 2024—each attracting distinct shopper segments.
Download our latest report on DoorDash Beauty to uncover how Sephora, Ulta, and Sally Beauty are engaging customers through on-demand delivery.
As DoorDash expands its retail footprint, beauty has become one of its fastest-evolving categories. Sephora, Ulta, and Sally Beauty are each leveraging the platform in distinct ways—whether to engage loyal shoppers, acquire new audiences, or drive incremental digital growth.
In this report, YipitData explores how shopper behavior is shifting and what it means for beauty brands and retailers navigating the delivery space.
What’s in the Report
- Trends in share across Sephora, Ulta, and Sally Beauty
- Insights on customer acquisition and digital reach
- Shopper behavior before their first DoorDash beauty order
- Most popular brands among Sephora’s DoorDash audience
Fill out the form to access the full report →
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