March 2026 Beauty Recap: Retail Performance, Emerging Brands & Category Trends

Download our latest beauty recap to understand current beauty industry trends, track brand momentum, and analyze shifts in retail performance.

The beauty industry continues to shift across key retailers like Ulta and Sephora, with evolving patterns in brand performance, category dynamics, and consumer behavior. Staying informed on these changes is essential in a highly competitive, omnichannel market.

Our March 2026 Beauty Recap uses comprehensive U.S. omnichannel data, including e-receipt, credit and debit card, and web-scraped sources, to provide a clear view of how the market is evolving across retailers and segments.

In this report, you’ll get:

• A comprehensive view of beauty retail performance across key players like Ulta, Sephora, and the broader omnichannel market
• Category-level trends across makeup, skincare, fragrance, and haircare, including shifts across segments and retailers
• Brand ranking movements and emerging players gaining traction within top-performing brands
• New product activity and innovation trends across leading beauty retailers

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