Concrete Sales: Top Brands & Performance Trends

Market share, sales, and pricing at Home Depot and Lowe’s serve as crucial indicators of brand performance in the concrete, stucco, mortar, and asphalt space among consumers.

When looking at major retailers in the concrete industry, two primary brands stand out in sales volume: Quikrete and Sakrete.

While Quikrete and Sakrete have traditionally maintained nearly identical average selling prices, Sakrete slightly diverged in October 2022 with a higher average selling price that has remained steady in the subsequent months.

Has this divergence in pricing affected market share at major retailers at all?

At Home Depot, Quikrete experienced a year-over-year decrease in its market share in 2Q23 (-1.4pp to 46.4%), whereas Sakrete’s market share remained stable year-over-year at 25.6% in 2Q23. Rapid Set, the third-largest brand at Home Depot, observed year-over-year market share declines for the third straight quarter, while Sika remained relatively stable year-over-year in market share, and smaller brands in the space saw a collective 1.9pp increase in year-over-year share. Have these trends been consistent across different retailers?

Over the last year, Sakrete has managed to make significant gains at Lowe’s in the concrete space, increasing its 2Q23 market share by 2.1pp year-over-year. In contrast, Quikrete lost a corresponding 1.6pp in market share year-over-year in 2Q23. Sakrete also saw small year-over-year market share gains in 1Q23 (+0.6pp). QPR, Sika, and other brands in the concrete space at Lowe’s have seen relatively steady market shares.

Sakrete has been chipping away at Quikrete’s market share leadership at Lowe’s in the concrete space with consistent growth, indicating a shifting competitive landscape overall.

Sources: Email Receipt Data, Physical Receipt Data

Interested in exploring the categorical drivers behind the recent shifts in the retail concrete space? Fill out the form to get started.