TikTok Shop Pet Supplies Report: Category Growth, Subcategory Trends, and Top Brand Performance

Download our report to understand how Pet Supplies is scaling on TikTok Shop and how subcategory trends and brand dynamics are evolving. Uncover where growth is accelerating across the category.

Pet Supplies is rapidly emerging as a high-growth category on TikTok Shop, with strong momentum building throughout 2025 and into early 2026. Growth is being driven by core segments like Cat and Dog Supplies, while the broader category mix remains relatively stable. At the same time, the competitive landscape is shifting, with new brands capturing share across a highly competitive market. This report provides a detailed view of category performance, helping brands understand where demand is growing and how competition is evolving.

In this report, you’ll get:

  • A breakdown of Pet Supplies GMV growth trends on TikTok Shop and how momentum is evolving over time

  • An analysis of subcategory performance, including which segments are driving growth and how they are trending

  • Insights into category mix and how share is distributed across core and smaller segments

  • A view of brand share dynamics, including which brands are gaining traction and reshaping the market

  • An overview of the competitive landscape and how brand leadership is evolving across top players

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