Discounts, Demand & Discovery: Sephora & Ulta Spring 2026 Sale Recap

Beauty
Written By YipitData for Companies

Download the report to uncover how Sephora and Ulta’s Spring 2026 beauty sales events shaped shopper behavior, category demand, ecommerce performance, and brand momentum across the prestige beauty market.

Spring beauty promotions remain one of the most influential periods for the beauty industry, driving major shifts in consumer spending across makeup, skincare, fragrance, and hair care. In this report, YipitData analyzes Sephora’s Spring Savings Event and Ulta’s 21 Days of Beauty to explore market share trends, ecommerce and in-store shopping behavior, category mix shifts, top gaining beauty brands, and the bestselling products that resonated most with shoppers during the Spring 2026 promotional season.

In this report, you’ll get:

  • Market share shifts across Sephora, Ulta, Amazon, and mass beauty retailers

  • Ecommerce vs. in-store beauty shopping behavior and basket composition trends

  • Makeup, skincare, fragrance, and hair care category mix shifts during Spring sales events

  • Top gaining and declining prestige, celebrity-led, and emerging beauty brands

  • Top winning SKUs across makeup, skincare, fragrance, and hair care

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