2026 Back-to-School Shopping Trends: The Latest Data on Laptops, Notebooks & Backpacks

Download our latest Back-to-School shopping report to see how consumer spending on laptops, notebooks, and backpacks shifted this season

Back-to-school (B2S) remains one of the most closely watched shopping seasons in retail, and 2026 brought notable shifts in how consumers shopped for electronics and school essentials. This report shows how Laptops & Notebooks and Backpacks performed this season, from which brands gained ground to where consumers chose to shop.

In this report, you’ll get:

• Laptop and notebook market share trends by category, price band, and brand during the 2026 B2S shopping season
• Retailer share trends and consumer spending patterns across laptop and notebook purchases
• B2S backpack sales trends, including seasonal sales patterns and price band shifts over the past five years
• Backpack brand and retailer market share trends, including which brands and retailers gained or lost share year over year
• Top item and retailer combinations driving backpack brand growth in the 2026 B2S season

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