Track shopper behavior across Target, Costco, Walmart, and Amazon with transaction-level data, from LEGO to card games.
.svg)
Adult shoppers are one of the industry's fastest-growing segments, and generic panels aren't built to isolate them.
Holiday, LEGO Day, and launch moments shift demand in days, not quarters.
Target, Costco, Walmart, and Amazon each capture a different slice of the category.
By the time your next report confirms a trend, the season's already over.
Parents buying for kids and adults buying for themselves shop different SKUs, channels, and seasons, and blended panels hide the difference.
YipitData combines a proprietary consumer panel of 12M+ shoppers with physical and email receipts, credit card, and web-scraped data, refreshed daily.
How much are affluent adult shoppers driving action figure and collectible growth?
How did LEGO Day shift shopper behavior across retailers?
Which franchises are leading high-income adult spend?
Your key
questions,
answered
Which retailers are winning card game repeat purchasers?
What did Holiday 2025 share shifts look like across toys and games?
Contextualize your performance with sales data by competitor brand across key retailers, including Target, Costco, Walmart, and Amazon.
Understand demand by age cohort and household income, from parents and gift buyers to the rise of adult collectors and hobbyists.
Track seasonality, launch moments, and cross-shopping between card games, collectibles, and building & construction toys.
