pet care

See who's winning pet care, from generalists to pure players

Understand how Amazon, Walmart, Costco, Chewy, Petco, and Tractor Supply are trading share, and how private label and autoship are reshaping the category.

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Built to solve pet care’s biggest gaps

Generalists vs. pure players:

Amazon and Walmart are gaining share from Chewy and Petco, and most panels don’t show the tradeoff.

Private label leakage:

Retailer brands like Kirkland Signature and Pure Balance are reshaping category economics.

Fragmented channel data:

Club, mass, farm-and-ranch, and pure-play retailers each capture a different slice of the category.

Decisions built on old data:

By the time a report confirms a share shift, the next one is already underway.

Proprietary data at the core

YipitData combines a proprietary consumer panel of 12M+ shoppers with physical and email receipts, credit card, and web-scraped data, refreshed daily.

12M+active consumer panelists
50,000+retailers & brands covered
40+always-on data sources

Are generalists like Amazon and Walmart pushing out pure players like Chewy and Petco?

What's driving Freshpet's growth at Costco and Walmart?

Which segments (dry, wet, or fresh/frozen) are growing fastest?

Your key
questions,
answered

How is Kirkland Signature fueling Costco's dog food share gains?

How is TikTok Shop reshaping pet supplies purchasing?

How sticky is autoship, and where are subscribers switching retailers or lapsing?

In a fast market, move faster

Market share

Contextualize your performance with sales data by competitor brand across key retailers, including Amazon 1P and 3P, Walmart, Costco, Chewy, Petco, Target, and farm-and-ranch retailers like Tractor Supply and Rural King.

Shopper insights

Understand cross-shopping between generalists and pure players, autoship and subscription retention, and loyalty as private label grows.

Category & trend intelligence

Track segment shifts across dry, wet, fresh/frozen, and veterinary diets, plus fast-moving retail events like Amazon Pet Days.

Shopper with her dog and cart in a pet store aisle with YipitData insight overlays

Read the latest in pet care

Report

Kirkland Signature Fuels Costco’s Dog Food Share Gains

Read more
Research article

Are Generalists Pushing Out Pet Supply Pure Players?

Read more
Report

Analyzing Pet Shopper Behavior: Private Label Growth and Retailer Dynamics

Read more

Make your next move in pet care with better data