Proprietary data at the core
YipitData combines a proprietary consumer panel of 12M+ shoppers with physical and email receipts, credit card, and web-scraped data, refreshed daily.

Understand how Amazon, Walmart, Costco, Chewy, Petco, and Tractor Supply are trading share, and how private label and autoship are reshaping the category.

Amazon and Walmart are gaining share from Chewy and Petco, and most panels don’t show the tradeoff.
Retailer brands like Kirkland Signature and Pure Balance are reshaping category economics.
Club, mass, farm-and-ranch, and pure-play retailers each capture a different slice of the category.
By the time a report confirms a share shift, the next one is already underway.
YipitData combines a proprietary consumer panel of 12M+ shoppers with physical and email receipts, credit card, and web-scraped data, refreshed daily.

Are generalists like Amazon and Walmart pushing out pure players like Chewy and Petco?
What's driving Freshpet's growth at Costco and Walmart?
Which segments (dry, wet, or fresh/frozen) are growing fastest?
Your key
questions,
answered
How is Kirkland Signature fueling Costco's dog food share gains?
How is TikTok Shop reshaping pet supplies purchasing?
How sticky is autoship, and where are subscribers switching retailers or lapsing?
Contextualize your performance with sales data by competitor brand across key retailers, including Amazon 1P and 3P, Walmart, Costco, Chewy, Petco, Target, and farm-and-ranch retailers like Tractor Supply and Rural King.
Understand cross-shopping between generalists and pure players, autoship and subscription retention, and loyalty as private label grows.
Track segment shifts across dry, wet, fresh/frozen, and veterinary diets, plus fast-moving retail events like Amazon Pet Days.
