Pet Care
Retail
8/21/25
Analyzing Pet Shopper Behavior: Private Label Growth and Retailer Dynamics
report summary
From early 2023 through mid-2025, the pet category has experienced meaningful behavioral shifts. Consumers are reassessing where and how they shop, with greater consideration for pricing, availability, and perceived product value.
Download our latest report on the Pets category to explore how private labels, shifting shopper behavior, and retailer trends are reshaping brand performance.
Pet consumables are seeing continued evolution, as shoppers increasingly engage with both premium and value-based options across mass, club, and online retailers. Private label brands like Kirkland Signature and Walmart’s Pure Balance are gaining share, while leakage patterns among Walmart shoppers highlight movement toward bulk sizing and trusted retailer labels. These shifts reflect changing preferences in a high-frequency, essentials-driven category.
What’s in the Report
- Brand and SKU-level leakage trends among Walmart pet shoppers
- Retailer share shifts from January 2023 through July 2025, including Amazon’s category expansion
- Private label brand performance across key retailers spanning club, mass, and farm/ranch channels
- Private label vs. total market sales growth by month
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