beauty

Grow your beauty market share and win more retailer meetings

Track competitive share, understand shoppers, and win retailers using SKU-level data across Sephora, Ulta, Amazon, TikTok Shop and DTC.

See the data you can’t get anywhere else

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Trusted by 650+ investors, brands, and retailers.

TRUSTED BY 650+ RETAILERS, BRANDS, AND INVESTORS

“YipitData gives us the visibility and insight we need to make bold decisions that fuel our growth. From identifying where we're gaining share in setting powders and primers, to planning inventory and investment across hero SKUs, their data has been instrumental in helping us scale with confidence.”

—

Juliette Tang, Brand President, ONE/SIZE

“YipitData provides visibility into competitive performance and category trends, strengthening our insights and helping us make more informed, data-driven decisions.”

—

SVP Merchandising Skincare and Haircare, Ulta Beauty

Built to solve beauty’s biggest gaps

Retailer exclusive blind spots:

Traditional panels can't measure performance down to SKU level across Ulta, Sephora, and DTC channels.

Prestige vs. mass vs. DTC:

Beauty shoppers behave differently across channels, but most data sources blend them into a single, less useful number.

Fragmented vendor coverage:

Each specialized data vendor covers only a fraction of the category, forcing you to stitch together mass and prestige.

Viral trends move fast:

A single viral moment can spike demand for a SKU, but lagging data catches the trend only after it's already peaked.

Proprietary data at the core

YipitData combines a proprietary consumer panel of 12M+ shoppers with physical and email receipts, credit card, and web-scraped data, refreshed daily.

12M+active consumer panelists

50,000+retailers & brands covered

40+always-on data sources

Which brands are taking my share at Sephora — and what products are driving it?

What scent families, benefits, or formulations are gaining share in my category?

Your key
questions,
answered

How does my shopper move between Ulta, Sephora, Amazon, and DTC?

Are our new launches converting trial to repeat? How fast?

In a fast market, move faster

Win retailer meetings

Walk into Ulta, Sephora, or Macy's knowing your share, your rank, and your competitors' strategies — down to the SKU, including retailer-exclusive launches and emerging brands.

Understand your shopper

Know where customers cross-shop, whether they trade up from mini to full size, how loyal they are, and which channels they’re adding or dropping — across prestige, mass, pro, and DTC.

Get a current market read

Track which formulations, ingredients, scent families, and price tiers are gaining share, and see how your competitors' launches are performing in near real time.

Shopper examining a skincare serum in a beauty store with YipitData insight overlays

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