MARKET INTELLIGENCE

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Data-backed insights for investors and corporations that need to move fast.

Research article

Home Improvement

Retail

6/3/22

State of the Pure Play Home Goods Industry

State of the Pure Play Home Goods Industry. Data-backed consumer insights and market analysis from YipitData's research team.

Blog

Consumer Goods

5/27/22

Taco Bell’s Customer Acquisition Tactics

Over the past couple years, Taco Bell has aggressively invested in their digital presence. In 2020, the brand launched its new “Taco Bell Rewards” loyalty program promising “all the perks” and allowing users to earn 250 points for every $25 spent in their app.

Blog

E-commerce

Home Improvement

5/24/22

Way Day 2022 - Wayfair’s YoY Performance

Way Day 2022 is Wayfair’s version of Amazon’s Prime Day. It’s the retailer’s biggest sale event of the year, and an opportunity for consumers to snag great deals on home furnishings, including kitchen appliances, outdoor furniture, and bathroom accessories.

Blog

Consumer Services

5/13/22

3 Takeaways From Shifting Dynamics in Third-Party Delivery Platforms

In the modern world, consumers know what they want and when they want it. As consumers quickly become more comfortable with ordering food on third-party (3P) delivery platforms, what players are gaining the most traction and how?

Blog

Consumer Services

4/21/22

Which Restaurant is Winning in Your State?

With third party food orders up 4% since Q4 of last year, it's clear that third party platforms are only growing in popularity. This past quarter, DoorDash remained the most dominant food delivery service in every state, with the exception of New York, Connecticut, and Florida, where Uber Eats had slightly greater market share.

Research article

Home Improvement

Retail

4/21/22

Home Goods Demand: Will It Sustain?

The Coronavirus pandemic led to a sharp increase in demand for home goods via online retailers - demand that has continued to exist across major home goods retailers. Between Q1 2020 and Q1 2022, Amazon saw an 84% increase in GMV in the home category - the most of any retailer. Overstock saw the second highest growth, with GMV increasing 55% between Q1 2022 and Q1 2020.

Blog

Consumer Services

3/28/22

Chasing the Lunch Crowd

Cities come alive at lunchtime. Like clockwork, people pour out from their office buildings and into the streets searching for a bite to eat. This regular metropolitan cadence screeched to halt at the onset of the Covid-19 pandemic.

Blog

Consumer Services

3/11/22

Propelling Pizza Sales with Third-Party Platforms

Over the past 2 years, we’ve seen a shift in the dynamic between some of Pizza’s biggest national players. We’re seeing Pizza Hut lose significant share over 2021 while Papa John’s has gained momentum.

Blog

Consumer Services

2/24/22

Grocery & Convenience Growth on Third-Party Platforms

Platforms like DoorDash, Uber Eats, and Grubhub have prioritized grocery and convenience delivery as a growth driver.

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