MARKET INTELLIGENCE

Resources

Data-backed insights for investors and corporations that need to move fast.

Blog

Corporate

8/28/25

Nordstrom Anniversary Sale 2025: How Beauty Shoppers Spent and Shifted

This report looks at key trends in beauty shopper behavior before and during the 2025 Nordstrom Anniversary Sale. Our data explores how shoppers allocated spend across retailers, categories, and brands—showing strong existing engagement with Nordstrom, meaningful cross-shopping with Sephora and Ulta, and a shift during the sale toward replenishment-focused categories like skincare and haircare.

Report

Beauty

Retail

8/25/25

July Beauty Recap: Category Shifts, Breakout Launches, and Viral Brand Movement

Fragrance is gaining momentum, skincare is seeing signs of softness, and new makeup SKUs are climbing fast. This report unpacks the latest movement in subcategory performance, brand share, and shopper trends—offering a snapshot of how the beauty landscape is shifting in real time.

Report

Pet Care

Retail

8/21/25

Analyzing Pet Shopper Behavior: Private Label Growth and Retailer Dynamics

From early 2023 through mid-2025, the pet category has experienced meaningful behavioral shifts. Consumers are reassessing where and how they shop, with greater consideration for pricing, availability, and perceived product value.

Report

Beauty

Retail

8/18/25

Lining Up for Growth: The Lip Liner Opportunity

Lip liner is outpacing the broader makeup category, driving consistent growth across both prestige and mass retail. While categories like blush and concealer have slowed, lip liner has sustained strong double-digit gains—reflecting shifting shopper preferences and rising brand momentum. This report highlights trends at Ulta and Sephora, brand share shifts, and shopper behavior.

Webinar

Financial Services

8/18/25

Klarna Launch Webcast

Klarna Launch Webcast. Data-backed consumer insights and market analysis from YipitData's research team.

Report

Home Improvement

8/12/25

Q2 2025 Home Goods Market Share Index

Q2 2025 Home Goods Market Share Index. Data-backed consumer insights and market analysis from YipitData's research team.

Report

Beauty

8/11/25

Retailer and Brand Dynamics in DoorDash Beauty

As DoorDash expands further into retail delivery, beauty has become an increasingly active category. Sephora joined the platform first, followed by Ulta and Sally Beauty in 2024—each attracting distinct shopper segments.

Report

Beauty

8/7/25

Virality Driven Brands

Virality Driven Brands. Data-backed consumer insights and market analysis from YipitData's research team.

Report

APAC

8/7/25

2Q25 MedTech PM Chartbook

2Q25 MedTech PM Chartbook. Data-backed consumer insights and market analysis from YipitData's research team.

There are no available posts matching the current filters.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Track trends, evaluate opportunities, and stay on top of your market. Subscribe now.

Your next decision starts here.

In 30 minutes, we'll show you what's happening in your market right now, with data specific to your category and competitors.

Book a demo