Toy Basket Attachment: Which Categories Drive the Biggest Baskets Ahead of Holiday 2026
Published
Oct 14, 2026
Last updated
October 14, 2026
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YipitData’s Toy Basket Attachment Report analyzes U.S. Toys & Games purchase data to identify which toy categories are most often bought together, how cross-category attachment changes through the year, and which shopper segments drive multi-category baskets. The report also quantifies the basket-value difference between attached and standalone toy purchases.
Get the data on what drives multi-category toy baskets before the 2026 holiday season.
Most toy baskets contain a single category, but the ones that span more than one are worth nearly twice as much as standalone purchases, and that behavior climbs sharply every November and December. With the 2026 holiday season approaching, this report gives toy brands and retailers a clear, data-backed view of where incremental basket value is coming from.
In this report, you’ll get:
- Cross-category attachment rates across Toys & Games subcategories, from action figures and collectibles to games and puzzles
- Monthly toy basket attachment trends and holiday seasonality in Nov–Dec
- Toy shopper demographics, with attachment behavior by age group and gender
- Toy basket value analysis comparing attached and standalone purchases
Fill out the form to access the full report →
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