Apparel
Retail
7/9/25
Target Is Winning Over Walmart Shoppers in Women’s Apparel
report summary
Walmart shoppers are increasingly purchasing women’s apparel at Target, particularly in categories emphasizing comfort, fit, and design. This shift, evident in mid-2025 spending data, reflects value-driven consumers prioritizing assortment, brand trust, and product quality.
Download our latest report to explore how the women’s apparel landscape is shifting—and how former Walmart shoppers are driving that change
This report uses 2024 through mid-2025 transaction data to analyze where and how Walmart shoppers are spending at Target. It highlights category-level leakage, brand performance, and top-selling SKUs that reveal what’s resonating in comfort-driven fashion.
What’s inside:
- Which apparel subcategories are drawing the most spend from Walmart shoppers at Target
- The Target-owned brands driving cross-shop gains
- Best-selling SKUs that highlight a focus on comfort, versatility, and everyday wear
Fill out the form to access the full report →
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