What Rhode DTC Shoppers Are Buying on Sephora.com

Download our latest report exploring Rhode customers’ crossover behavior on Sephora.com.

Rhode has quickly built a loyal DTC following—and following its recent acquisition by e.l.f. Beauty, interest in the brand and its customers is growing. But what does their behavior look like outside of Rhode.com?

This report analyzes 2024 data to understand how Rhode shoppers are spending on Sephora.com, with a focus on both skincare and makeup categories. The data offers a detailed look at brand preferences, category trends, and what this behavior suggests about today’s digitally native beauty consumer.

What’s inside:

• Which brands are capturing Rhode customers’ attention on Sephora.com, including Summer Fridays, Charlotte Tilbury, and Rare Beauty
• Product category trends, including high engagement with lip care and blush, aligned with Rhode’s core aesthetic
• Insights into where brands may be gaining—or losing—share among high–lifetime value beauty shoppers

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