From DTC Darling to Retail Disrupter: rhode’s Breakthrough at Sephora
Rhode's arrival at Sephora represents more than just a high-profile brand launch—it reflects the growing influence of social-first beauty in shaping retail dynamics. Coming off a year of rapid growth and a $1 billion acquisition by e.l.f. Beauty, rhode entered Sephora with the momentum of a digitally native disruptor stepping onto the prestige stage.
Download our latest report on Rhode’s debut at Sephora to see how the launch reshaped shopper spend and competitive dynamics in prestige beauty.
Rhode’s debut at Sephora in September 2025 marked a major moment in prestige beauty. Backed by e.l.f. Beauty’s recent $1B acquisition, the brand entered retail with strong momentum and quickly influenced Sephora’s daily sales mix. This report examines how shopper spend shifted around the launch, which retailers and brands were most affected, and where Rhode is now positioned within Sephora’s competitive landscape.
What’s in the Report
- Rhode’s Sephora debut and its impact on daily sales
- Shopper spend patterns leading up to the launch
- Which skincare and makeup brands Rhode shoppers favored before launch
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