Home Improvement
Retail
6/24/25
Power Tool Shoppers Are Shifting: What Brands and Retailers Need to Know
report summary
Power tool shoppers are no longer loyal to just stores — they’re loyal to speed, compatibility, and bundled convenience. Amazon is increasingly becoming the go-to destination for project-ready tool kits, drawing spend away from traditional retailers like Home Depot and Lowe’s.
Download our latest report on how shoppers are reshaping the power tool category.
From Amazon’s bundling advantage to shifting brand loyalty, the power tools landscape is evolving.
This report uses transaction data to break down how power tool spend is migrating across channels like Amazon, Home Depot, and Lowe’s. It analyzes how brands like DeWalt, Milwaukee, and Fanttik are performing in a market where convenience, compatibility, and bundled value win the basket.
What’s inside:
- Which retailers are gaining and losing wallet share in the power tools category
- How Amazon is capturing full project baskets through top-selling kits and attached items
- The rise of plug-and-play SKUs and why they dominate shopper preference
- Brand-level insights on where DeWalt, Milwaukee, and RYOBI are winning (and losing)
- Why basket size is growing on Amazon—and what that means for competitive strategy
Fill out the form to access the full Power Tools report →
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