Home Improvement
Retail
7/28/25
Grill Market Dynamics: July 4th Holiday Performance Period Across Main Retailers
report summary
The July 4th holiday period serves as an inflection point in the grill category, with consumers purchasing new units ahead of summer gatherings. This report uses omnichannel data to evaluate shifts in brand share and product assortment at Home Depot and Lowe’s, comparing performance year-to-date through June versus month-to-date through July 11, 2025.
How did the July 4th holiday period impact grill shoppers? Download our latest report to uncover how consumers are shopping the grill category—from format shifts at Home Depot to brand momentum changes at Lowe’s.
From July 1–11, 2025, grill sales climbed as shoppers prepped for peak summer gatherings. This report analyzes omnichannel purchase data across Home Depot and Lowe’s to reveal how brand share and category interest evolved during this key retail period. We highlight which product formats gained traction, where brands saw momentum, and how trends varied by retailer.
What’s in the Report
- Brand share trends at Home Depot and Lowe’s
- Assortment-level insights by grill type (Gas, Pellet, Charcoal, etc.)
- Retailer-specific shifts in shopper preferences
- Strategic implications for brands heading into Labor Day and beyond
- How promotional strategies influenced brand performance in early July
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