Yipit Blog
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The Reality of Cloud Pricing in B2B Markets
B2B pricing has long been a black box. Using over $20 billion in observed cloud spend, YipitData provides visibility into realized pricing across AWS, Azure, GCP, and OCI—helping decision-makers move beyond list prices to understand what companies actually pay.
Adidas World Cup 2026 Strategy: How Licensed Soccer Apparel Is Driving Growth
Explore the latest Adidas soccer apparel trends ahead of the 2026 FIFA World Cup, including licensed merchandise growth, national team demand, retailer market share shifts, and evolving shopper behavior across the soccer apparel market.
Which beauty brands are breaking out right now?
New consumer data reveals the beauty brands scaling fastest across Amazon, TikTok Shop, Costco, Sephora, and DTC. See which categories and retail channels are driving breakout momentum.
Sexual Health Report: Marketplace Growth, Retailer Share, and Product Category Insights
Explore the latest sexual health market trends, including Amazon 3P growth, retail share shifts, and changing demand across lubricants, diagnostics, sex toys, supplements, and condoms.
April 2026 Pet Food Recap: Dog & Cat Food Retail Performance and Emerging Brands
Explore the latest dog and cat food retail trends in April 2026, including category growth, retailer performance, emerging brands, and trending products across Tractor Supply, Rural King, Amazon, Walmart, Chewy, and more.
April 2026 Beauty Recap: Categories, Brands & Product Trends
Explore the latest beauty retail trends across makeup, skincare, fragrance, and haircare in April 2026. This report breaks down category growth, prestige vs. mass performance, emerging brand momentum, and trending product launches across Sephora and Ulta.
Who’s Winning and Losing as Anthropic Scales?
YipitData Signals data across 1,300+ companies shows which software vendors Anthropic-heavy companies are adding — and dropping.
Cooler and Camping Chair Trends at Target, Walmart, and Amazon
Analyze cooler and camping chair retail trends across Target, Walmart, Amazon, and Costco, including category share shifts, brand performance, top-selling SKUs, and cooler size segment trends shaping the outdoor seasonal market.
Discounts, Demand & Discovery: Sephora & Ulta Spring 2026 Sale Recap
YipitData analyzes Sephora and Ulta’s Spring 2026 sales events to uncover shifts in beauty market share, ecommerce behavior, category trends, top gaining brands, and winning SKUs across makeup, skincare, fragrance, and hair care.
AI Early Adopter Series: How AI Is Reshaping Software Budgets in 2026
YipitData tracks 100 AI early adopters' real software spend. The finding: AI isn't replacing SaaS, but it is slowing it. See the data and interview takeaways.
Who’s Winning Compliance AI in 2026: Vanta or Drata?
YipitData Signals data across 1,300+ companies shows Vanta dominating mid-market compliance spend while Drata leads enterprise adoption and spend in 2026.