April 2026 Beauty Recap: Categories, Brands & Product Trends

Download our latest beauty report to explore April trends across makeup, skincare, fragrance, and haircare, including category growth, emerging brands at Sephora and Ulta, and the product launches driving consumer demand.

The beauty retail landscape continued to shift in April as consumer demand evolved across prestige and mass categories and emerging brands gained traction across major retailers. In this report, we analyze the latest data across Sephora, Ulta, Amazon, Target, Walmart, and more to uncover trends shaping makeup, skincare, fragrance, and haircare performance.

In this report, you’ll get:

• Makeup, skincare, fragrance, and haircare sales growth trends across Sephora, Ulta, and the broader beauty retail market

• Prestige vs. mass beauty performance trends, including subcategory insights

• The top beauty brands gaining rank and momentum within Sephora and Ulta’s top 30 brands

• Trending new beauty product launches across major retailers, including insights into consumer demand and category movement

Fill out the form to access the full report →