Unpacking the Bathroom Renovation Surge: What Retailer Reigns?

Over the past few years, one category in Bath has stood out as a clear leader: Bathroom Renovation. The bathroom renovation industry has witnessed an impressive surge in consumer spending, with a significant 50% increase since 4Q19. So, what’s fueling the growth?

Retailers include: Home Depot, Lowe’s, Amazon, Menards, Grainger, Walmart, and Ace (Amazon and Grainger are Online Only)

Among a set of the largest bathroom renovation retailers, consumers are increasingly spending in three key subcategories:

• Bathroom Plumbing
• Bathroom Lighting, Fixtures, Cabinets, and Materials
• Toilets and Bidets

In 2Q23 Bathroom Plumbing comprised 45% of bathroom renovation GMV, followed by Bathroom Lighting, Fixtures, Cabinets, and Materials at 38%, and Toilets and Bidets at 13%.

Retailers include: Home Depot, Lowe’s, Amazon, Menards, Grainger, Walmart, and Ace (Amazon and Grainger are Online Only)

One retailer has continuously dominated this thriving market: Home Depot. The company's established reputation and comprehensive product range has resonated with consumers seeking reliable and convenient solutions for their projects.

However, Amazon is gradually gaining momentum in the bathroom renovation space: among competitors, the e-commerce giant has gained nearly 9 pp of market share between 1Q19 and 2Q23. Leveraging its vast product offerings, competitive pricing, and user-friendly shopping experience, Amazon has successfully attracted a growing number of consumers to its platform for their bathroom renovation needs.

Retailers include: Home Depot, Lowe’s, Amazon, Menards, Grainger, Walmart, and Ace (Amazon and Grainger are Online Only)

Sources: In-store and Online receipt data

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