Back-to-School Laptop & Notebook Trends: Market Share, Retail Performance & Best Selling SKUs
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The 2025 Back-to-School season was an important sales period for the U.S. laptop and notebook market, with shifts in brand share, retailer performance, and product-level demand. This report covers key trends across leading brands, major retailers, Best Buy incremental shoppers, and top-selling laptop SKUs.
Download our report to uncover the trends that shaped the 2025 Back-to-School laptop and notebook market.
Back-to-School is one of the most important sales periods for the laptop and notebook industry, influencing brand performance, retailer share, and consumer demand. In advance of this year's back to school season, this report provides data-driven insights into market share, retailer performance, shopper acquisition, and top-selling products to help inform planning and strategy.
In this report, you’ll get:
- Retail market share trends across Best Buy, Apple, Amazon, Walmart, Costco, and other major retailers.
- Laptop and notebook brand market share trends during the 2025 Back-to-School season.
- Back-to-School contribution to annual GMV across leading laptop and notebook brands.
- Incremental shopper acquisition and spend drivers at Best Buy by leading laptop brands.
- Top-selling laptop and notebook SKUs during the 2025 Back-to-School shopping season.
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