Join us live on December 9
Join leaders from across the Home Improvement industry on December 9, and tell us when you'd like to meet.
Webinar
Private Label at the Gates: How Home Improvement Retailer Strategies are Evolving and What Brands Need to Know
Wednesday, December 9, 2026
1:00 pm
ET
Private-label share can look stable across home improvement while competition changes within individual aisles. Retailer brands are moving into mid- and premium-price tiers and competing with national brands on features and quality.
Join YipitData for a 45-minute look at how Home Depot, Lowe’s, and Menards approach private label. We’ll examine where retailer brands are gaining by aisle and subcategory, how their strategies differ, and what national brands need to know when planning assortments and protecting shelf space.
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Key Takeaways
What you'll learn
Where private label is gaining by aisle and subcategory, and which approaches help national brands hold or regain share.
How Home Depot, Lowe’s, and Menards differ in their private-label strategies.
Where retailer brands are competing in mid- and premium-price tiers.
What category-level examples suggest for your assortment decisions at each retailer.
SPEAKERS
Our speakers
Tyler is the Home Improvement Sector Lead at YipitData, where he analyzes category performance, retailer share shifts, and shopper behavior across the home improvement market. His work examines how consumers shop across retailers, plan projects, and respond to changing economic conditions. Before joining YipitData, he held market intelligence and insights roles at Newell Brands, bringing a brand-side perspective to his research.
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