See how shoppers spend across Amazon (1P and 3P), Walmart, Target, Costco, Ulta, and TikTok Shop, with transaction-level data on every emerging sub-category.
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Vitamins, minerals and supplements (VMS), wellness, oral care, and men's grooming behave differently, and generic panels blur them together.
Segments like menopause support and sports nutrition move fast, often before syndicated data catches up.
Amazon, Walmart, Costco, Ulta, and the drug channel each tell a different part of the story.
By the time your next report confirms a shift, market share has already moved.
YipitData combines a proprietary consumer panel of 12M+ shoppers with physical and email receipts, credit card, and web-scraped data, refreshed daily.
Which vitamin and supplement formats (gummies, powders, capsules) are driving growth?
Are shoppers shifting bath & body purchases to club channels?
How is the deodorant category consolidating?
How often do buyers repurchase, and which sub-categories share a basket?
Your key
questions,
answered
down to the SKU
How is menopause support scaling within women's wellness?
What's driving Amazon's marketplace gains in supplements?
How loyal are our buyers, and what share of their category wallet do we hold?
Contextualize your performance with sales data by competitor brand across key retailers, including Amazon, Walmart, Target, Costco, Ulta, and TikTok Shop.
Understand cross-category behavior, like the overlap between menopause support, probiotics, and sleep supplements.
Track format trends (gummies, powders, liquids), growth drivers like creatine and magnesium, and emerging sub-categories as they scale.
