consumer electronics

See who's really winning laptops, TVs, and wearables

Understand brand and retailer share shifts with transaction-level data most panels can't capture, from Best Buy to Amazon 1P/3P.

See the data you can’t get anywhere else
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Built to solve consumer electronics’ biggest gaps

Upgrade cycles that outpace your data:

Product launches and seasonal spikes (Back-to-School, Holiday) shift share faster than quarterly retail data can show.

Fragmented channel data:

Best Buy, Amazon 1P/3P, mass, and club each capture a different slice of the category.

Brand share swings:

Premium and value tiers move independently, and syndicated data often blurs the difference.

Decisions built on old data:

By the time a report confirms a shift, the next launch cycle has already started.

Proprietary data at the core

YipitData combines a proprietary consumer panel of 12M+ shoppers with physical and email receipts, credit card, and web-scraped data, refreshed daily.

12M+active consumer panelists
50,000+retailers & brands covered
40+always-on data sources

How is Walmart gaining laptop share against Best Buy and Amazon?

What's driving smartwatch and wearable growth at Target?

Your key
questions,
answered

Are shoppers trading up to larger, value-priced TVs?

How do shoppers build monitor and TV baskets at Best Buy?

In a fast market, move faster

Market share

Contextualize your performance with sales data by competitor brand across your key retailers, including Best Buy, Amazon, Walmart, Costco, and Target.

Shopper insights

Understand cross-shopping into accessories and adjacent electronics, purchase frequency, and brand loyalty.

Category & trend intelligence

Track upgrade cycles, launch performance, and pricing shifts across brands like Apple, HP, Dell, Lenovo, and Asus.

Shopper comparing laptops in an electronics store with YipitData insight overlays

Read the latest in consumer electronics

Report

Laptop & Notebook Market Share Report: Walmart Gains, Apple Performance, and Pricing Trends

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Report

TV Industry Trends: Larger Screen Sizes, Value-Driven Shifts, and the Growth of 98” TVs

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Report

Apple MacBook Neo Launch: Laptop Market Share and Retail Trends

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Make your next move in consumer electronics with better data