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U.S. Ridesharing: How is the rideshare driver supply problem now?

report summary

US Ridesharing: How is the rideshare driver supply problem now. Explore YipitData's APAC research and data-backed insights for the region.

Driver supply has been a key constraint on ridesharing growth; the supply shortage has put upward pressure on ride prices. There has been much discussion over whether rideshare companies can unleash supply with larger pay incentives, and ultimately drive bookings growth alongside more moderate ride pricing.

Are drivers coming back?

Soaring gas prices have pressured rideshare drivers’ wallets. Our panel shows LYFT active drivers in June were still significantly (~50%) below the same period in 2019. Rideshare companies are actively looking for ways to re-engage drivers, such as new fuel surcharges and increased driver incentives.

LYFT Driver Supply
Source: Email Receipt Data

Rideshare is expensive because of the driver shortage

Though our recent UBER and LYFT realized pricing suggested slight moderation, charges per mile still remained significantly above January 2021’s level, suggesting supply-demand imbalances persisted across the industry. The pricing was particularly elevated in markets like Chicago, Las Vegas, Boston, and Seattle.

Rideshare Charges per Mile
Source: Email Receipt Data

Our data also found that discounts/vouchers (as a % of total charges) remain low for Uber and LYFT, well below levels observed pre-COVID, suggesting neither company is offering more discounts to riders to offset the increase in realized pricing to take market share.

Rideshare Discount (as % of total charges)
Source: Online Spend Data

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