Channel Splits
Market share breakdown by online vs. brick & mortar
Category Insights
Sales at sub-category level
Low-Latency
Data delivered 7–10 days after end of month
Proven Accuracy
Panel with 21mm monthly active users
Home Goods
YipitData Market Tracker
A near real-time view of total top-line revenue at leading home goods retailers.
Category-level sales for select retailers of your choice, including Walmart, Target, Wayfair, and Home Depot.
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Trusted by 650+ brands and retailers.
Key questions our data answers
Who are the winners and losers in the home goods space? What brands are gaining market share?
We report monthly gross merchandise value (GMV) for the top retailers and pure-players in the home goods industry, broken out by channel. This provides insight into market share changes and individual retailer performance.
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What categories are driving the largest growth in the Home Goods industry? How are specific categories performing, relative to the market? How do categories perform online vs. offline?
Our data shows monthly category sales on leading retailers, for both online and offline channels, allowing you to closely track category shifts at the retailers most important to your business.
Standard deliverable includes category breakdowns for your choice of three retailers, with the ability to add more.
How is the industry performing overall? How are online sales trending vs. offline sales?
See online and offline sales for top retailers and pure-players in the home goods industry, allowing you to gain insight into the trends for the industry as a whole.
What the Market Tracker can do for your team
YipitData’s new Market Tracker empowers your team to make strategic decisions with confidence through the power of data and insights.
Executive
Contextualize your performance vs the industry with standardized monthly sales reporting, and identify areas of opportunity with ease.
Merchandising
Optimize assortment planning strategies with sales visibility into retail competitors of your choice, at the category level.
Manufacturing
Understand your brands true performance at top retailers including Target and Wayfair, with only a 7–10 day lag.
Marketing
Keep a pulse on brand health with options to dig deeper on consumer purchase behavior across demographic splits including age + income.
Data Deliverable
Monthly U.S. Home Goods Sales
- Monthly sales for 30+ leading home goods retailers + pure players, online + offline (from Jan 2019)
- YoY change in sales
Monthly U.S. Home Goods Market Share
- Monthly market share for 30+ leading home goods retailers, online + offline
- YoY change in market share
Home Goods Sub-Category Sales
- Monthly online + offline sales at the category level for three retailers of your choice
- YoY change in category sales
- Share of total sales, by category
Example list of retailers available for online category breakdowns (not limited to):
- Amazon
- Michaels
- Bed Bath & Beyond
- Pottery Barn
- Best Buy
- Target
- Buy Buy Baby
- The Container Store
- Costco
- The Home Depot
- Harmon Face Values
- Walmart
- Hobby Lobby
- West Elm
- JOANN
- Williams Sonoma
- Lowe's
- Macy's
