In the vast and varied world of home improvement, paint has always held a place of prominence. Home Depot has been a longstanding leader in the category with paint ranking as the retailers #5 largest product category at $4B in sales.

However, Home Depot has experienced competitive pressures from rivals like Lowe's and Sherwin-Williams, resulting in a 2pp loss of market share over the past two years.

How are competitive dynamics evolving the paint industry?

The home improvement industry is at a crossroads, shaped by a digital landscape that continues to grow exponentially - as of 1H24, online sales now account for 37% of the industry's total market share.

Despite economic challenges, the home improvement industry has displayed strong resilience, driven by sustained consumer interest in renovation and DIY projects. However, consumer preferences continue to shift, as more shoppings choose to make purchases online and at smaller retailers. Take an exclusive look at the key consumer trends driving the performance of today’s home improvement market.

Home Depot has experienced declines in large appliances. In Q2 2023 it reported that big ticket transactions above $1,000 were down 5.5% year over year. But it’s not because Amazon is grabbing a bigger share - Amazon’s market share in larger appliances is generally low and in a downward trend. What’s causing the declines?

A Pro customer is a professional contractor or tradesperson who regularly purchases supplies in bulk for their business needs. Understand their purchasing patterns in 2023.

The home goods market has experienced a tough couple of years. In 4Q23, the industry continued a 8-quarter streak of negative sales growth, as sales declined -4% YoY. However, not all home goods retailers are facing challenges - HomeSense and HomeGoods are experiencing strong growth.

Pet supplies saw immense growth in 2023, with GMV among top retailers up 16% vs 2022. However, generalists Amazon and Walmart contributed largely to the category's growth - at the expense of pet supply pure players, Petco and Chewy.

The spending boom that drove the home improvement industry over the last few years has come to a halt. Economic factors have curtailed spending on big ticket items and that’s had an impact on big box home improvement retailers. Is Amazon taking advantage of the downturn? Or will Home Depot’s big-ticket firewall keep Amazon at bay? Find out!

YipitData’s 4Q23 Home Goods Market Share Index: Pure Players, is a quarterly index that ranks the top 30 home goods pure play retailers in the United States. It provides top industry takeaways from 4Q23, in addition to the a spotlight on key drivers behind HomeGoods and HomeSense's positive market performance.

For decades, Walmart has been a trailblazer in harnessing data for retail decision-making. Using various data sources, including YipitData, Walmart enables their teams to make informed decisions and enhance their ability to exceed customer expectations - find out how.

In the aftermath of the pandemic, consumer demand for DIY projects slowed and retailers redirected focus on home improvement professionals. In what categories are Pros spending and what is the resulting impact on the industry?

C5 is the five days spanning Thanksgiving to Cyber Monday - and is the largest selling period in the US. In 2023 Amazon outsold Walmart by 7x and Target by nearly 17x. Find out what categories are driving their record breaking selling season.