Beauty leads all other product categories in H1 2023 sales growth. Beauty retail sales at generalist retailers have experienced double-digit growth for the past 4 years, with Amazon dominating Walmart and Target in Beauty sales. How are Kohl’s and Target using partnerships to bet big on Beauty?

Beauty sales at generalist retailers have grown more than any other product category this year. H1 2023 Beauty sales at Amazon, Target, and Walmart have grown 24.3% to $18.5B. From 2019 to 2023, Beauty sales at generalist retailers have doubled and, despite market disturbances such as the pandemic and inflation, consumers show no sign of slowing down their spending on beauty products.

Home retail sales exploded in 2020 and 2021 with consumers spending more time living and working from home. However, the retail landscape that we are in now looks and feels a lot different than what it was 3 years ago. Here’s the top 3 trends in retail today.