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Shopper Insights Katrina Queirolo Shopper Insights Katrina Queirolo

Share of Category Requirement by Channel in Bathroom Renovation

Across top omni-channel brands in bathroom renovation, most players see consistent performance across B&M and online. However, two brands stand out as dominant only in a single channel: Everbilt is a top player only in-store, and Home Decorators Collection is a top player only online. These brands – both Home Depot private labels – taking the lead in GMV emphasizes Home Depot’s dominance in the bathroom renovation category.

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