Target Is Winning Over Walmart Shoppers in Women’s Apparel
Download our latest report to explore how the women’s apparel landscape is shifting—and how former Walmart shoppers are driving that change
This report uses 2024 through mid-2025 transaction data to analyze where and how Walmart shoppers are spending at Target. It highlights category-level leakage, brand performance, and top-selling SKUs that reveal what’s resonating in comfort-driven fashion.
What’s inside:
Which apparel subcategories are drawing the most spend from Walmart shoppers at Target
The Target-owned brands driving cross-shop gains
Best-selling SKUs that highlight a focus on comfort, versatility, and everyday wear
