The Shift to Amazon: Unpacking Skincare Spend, Subcategories, and SKU Dynamics

Written By YipitData for Companies

Download our latest report to explore how the skincare category is shifting—and how shopper behavior is reshaping the mass beauty landscape

This report uses transaction data from 2024 through mid-2025 to analyze where and how mass beauty shoppers are spending, with a focus on the growing role of Amazon 3P. It highlights changes in retailer share, subcategory performance, and SKU-level momentum—revealing the brands and product types that are winning with today’s routine-focused skincare consumers.

What’s inside:

  • Which skincare subcategories are driving spend growth in 2025

  • The brands and SKUs gaining traction as shoppers shift away from Target, CVS and Walmart

  • Attachment trends that reveal how Amazon 3P is capturing full skincare routines

Fill out the form to access the full report →

 
YipitData for Companies

We analyze billions of data points ever day to provide accurate, timely insights on 1,000+ companies

Previous

US E-Commerce Roundup Webcast: Q2 Recap & Earnings Preview

Next

Target Is Winning Over Walmart Shoppers in Women’s Apparel