Inside the Cleaning Basket: Shopper Trends & Brand Momentum at Home Depot
Download our latest report to explore how the cleaning category is evolving—and how shopper preferences are reshaping the aisle at Home Depot
This report uses transaction data from 2024 through mid-2025 to analyze where and how Home Depot shoppers are spending in the all-purpose cleaner category. It highlights shifts in price tier dynamics, brand performance, and basket composition—revealing what’s resonating in today’s premiumizing, format-driven cleaning market.
What’s inside:
Which cleaning subcategories are softening—and which remain key growth drivers
The brands—like Harris, Crocodile Cloth, and Bar Keepers Friend—gaining traction
Best-selling SKUs and attachment trends that reveal how shoppers build their baskets
