The Role of Card Games in the Games Category’s 2025 Growth

Written By YipitData for Companies

Download our latest report to explore how Card Games influenced Games category performance in 2025.

Recent purchasing data points to a shift in momentum across the Games category, with Card Games emerging as a key area of growth. As category performance accelerated in 2025, changes in subcategory mix, retailer dynamics, and shopper behavior reshaped how growth materialized across the market.

This report takes a closer look at how the Games category evolved across 2023 through 2025, with detailed analysis of Card Games performance, share shifts across retailers, brand-level trends, and how shoppers engaged with the category both within and beyond Card Games.

In this report, you’ll get:

  • Category growth trends and subcategory contribution to growth in 2025

  • Subcategory mix changes within Games over time

  • Retailer-level shifts in Card Game performance and share

  • Brand-level dynamics within Card Games at Target

  • Card Game shopper behavior, including cross-shopping and basket attachment patterns

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