REI Outerwear Trends: Category Dynamics and Brand Performance in 2025

Download our latest report to explore how outerwear performance at REI evolved over the course of 2025.

Recent purchasing data highlights shifts in outerwear momentum at REI, with changes in growth timing, subcategory performance, and brand positioning emerging across the year. While total outerwear sales remained relatively stable on a P12M basis, performance patterns varied meaningfully by subcategory and brand as the year progressed.

This report examines how men’s and women’s outerwear performance at REI changed over 2025, with a closer look at category level trends, subcategory dynamics, and brand share movement across REI’s assortment.

In this report, you’ll get:

• Outerwear sales and growth trends across men’s and women’s categories at REI

• Subcategory performance across insulation, rainwear, and fleece

• Brand share shifts within REI’s outerwear assortment

• How category momentum and brand dynamics evolved over the course of 2025

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