Dry Dog Food Performance at Tractor Supply and Private Label Switching Patterns
Download our latest report to explore dry dog food performance and shopper leakage patterns in 2025.
Recent purchasing data shows gradual shifts within the dry dog food category as shoppers continue to distribute spend across mass, specialty, and club retailers. While overall market shares remained relatively stable, changes in where shoppers purchased and how spend was allocated reshaped competitive dynamics across the category.
This report provides a closer look at dry dog food purchasing behavior in 2025, with a focus on retailer share trends, shopper movement beyond Walmart, and how spend concentrated across brands and product formats at Tractor Supply.
In this report, you’ll get:
Dry dog food market share trends across major retail channels
Retailer overlap and leakage patterns among Walmart dry dog food shoppers
Brand-level switching patterns at Tractor Supply, including national and private label brands
Top switched SKUs driving leaked spend to Tractor Supply
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