Operating System Shifts in the U.S. TV Market at Best Buy

Written By YipitData for Companies

Download our latest report to explore recent data on platform share, brand growth, and operating system mix within Best Buy’s TV category.

Recent purchasing data highlights meaningful shifts in how operating systems are influencing television sales, brand growth, and product mix at major U.S. electronics retailers. At Best Buy, changes in platform share have altered how growth is distributed across brands, with licensed operating systems playing an increasingly visible role in the category.

This report examines how TV operating systems have evolved at Best Buy across 2024 and 2025, with a closer look at platform level share shifts, brand level growth contribution, and changes in operating system mix for key manufacturers.

In this report, you’ll get:

  • Operating system share shifts within Best Buy’s television category

  • Fire TV and Google TV contributions to brand level growth

  • TCL’s television sales mix evolution by operating system

  • How licensed and brand exclusive operating systems are reshaping the TV landscape

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