Home goods category is a sales driver for Amazon Prime Day, but not for Target nor Walmart’s sales events
Target, Walmart, and Amazon each have their own top-selling category for large sales events.
At Amazon, apparel received a 6.9pp boost in its share of sales on Prime Day October 2022 compared to regular shopping days. The electronics category, meanwhile, generally only accounts for 10% of Target’s total sales, but jumped to 21.6% during the retailer’s latest Deal Days.
Share of Sales by Category for Sales Events
United States, Offline + Online | January 2022 - October 2022
However, the home goods category is more a driver for Amazon Prime Day than Target’s or Walmart’s Deal Days. During Amazon’s July 2022 Prime Day, weekly home sales nearly doubled. At Walmart and Target’s competing Deals Day sales during the summer, there wasn’t that same lift.
Weekly Home Goods Sales - Amazon
United States, Online | January 2021 - October 2022
Weekly Home Goods Sales - Walmart, Target
United States, Online | January 2021 - October 2022
Sources: Proprietary Email Receipt + Transaction Data
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