YipitData Market Tracker

Home Goods

A near real-time view of total top-line revenue at leading home goods retailers.

Category-level sales for select retailers of your choice, including Walmart, Target, Wayfair, and Home Depot.

  • Channel Splits

    Market share breakdown by online vs. brick & mortar

  • Category Insights

    Sales at sub- category level

  • Low-Latency

    Data delivered 7-10 days after end of month

  • Proven Accuracy

    Panel with 21mm monthly active users

Who are the winners and losers in the home goods space? What brands are gaining market share?

We report monthly gross merchandise value (GMV) for the top retailers and pure-players in the home goods industry, broken out by channel. This provides insight into market share changes and individual retailer performance.

Line graph showing monthly gross merchandise volume (GMV) for top home goods retailers from January 2020 to August 2022, with Amazon having the highest volume, followed by other retailers like Wayfair, Homegoods, and IKEA.

Key questions our data answers

What categories are driving the largest growth in the Home Goods industry? How are specific categories performing, relative to the market? How do categories perform online vs. offline?

Our data shows monthly category sales on leading retailers, for both online and offline channels, allowing you to closely track category shifts at the retailers most important to your business.

Standard deliverable includes category breakdowns for your choice of three retailers, with the ability to add more.

Line graph showing the monthly gross merchandise volume (GMV) for the top 10 home categories on Amazon from January 2020 to July 2022. Categories include Home Décor Products, Party Supplies, Heating, Cooling & Air Quality, Home Storage & Organization, Bath Products, Vacuums & Floor Care, Seasonal Décor, Furniture, Bedding, and Kitchen & Dining. The chart shows fluctuations with notable peaks in November 2020, March 2021, and February 2022. The data source is email receipts and transaction data.

How is the industry performing overall? How are online sales trending vs. offline sales?

See online and offline sales for top retailers and pure-players in the home goods industry, allowing you to gain insight into the trends for the industry as a whole.

Bar chart titled 'Monthly Home Goods Sales by Channel' showing online and offline sales from January 2020 to August 2022, with data sourced from transaction data, and y-axis representing sales in billions of dollars.

What the Market Tracker can do for your team

YipitData’s new Market Tracker empowers your team to make strategic decisions with confidence through the power of data and insights.

  • Executive

    Contextualize your performance vs the industry with standardized monthly sales reporting, and identify areas of opportunity with ease.

  • Merchandising

    Optimize assortment planning strategies with sales visibility into retail competitors of your choice, at the category level.

  • Manufacturing

    Understand your brands true performance at top retailers including Target and Wayfair, with only a 7-10 day lag.

  • Marketing

    Keep a pulse on brand health with options to dig deeper on consumer purchase behavior across demographic splits including age + income.

Data Deliverable

Monthly U.S. Home Goods Sales

  • Monthly sales for 30+ leading home goods retailers + pure players, online + offline (from Jan 2019)

  • YoY change in sales

Monthly U.S. Home Goods Market Share

  • Monthly market share for 30+ leading home goods retailers, online + offline

  • YoY change in market share

Home Goods Sub-Category Sales

  • Monthly online + offline sales at the category level for three retailers of your choice

  • YoY change in category sales

  • Share of total sales, by category

  • Amazon

  • Bed Bath & Beyond

  • Best Buy

  • Buy Buy Baby

  • Costco

  • Harmon Face Values

  • Hobby Lobby

  • JOANN

  • Lowe's

  • Macy's

  • Michaels

  • Pottery Barn

  • Target

  • The Container Store

  • The Home Depot

  • Walmart

  • Wayfair

  • West Elm

  • Williams Sonoma

Example list of retailers available for online category breakdowns (not limited to):