Black slide with white and blue text displaying 4Q22 home goods market share index details for pure players, including market share percentages and related notes.
Table showing market share data for various furniture and home goods retailers in Q4 2022 compared to Q4 2021, including changes in market share points.

*Crate & Barrel includes CB2 sales; Bed Bath & Beyond does not include subsidiaries Harmon Face Values + Buy Buy Baby

Does not include Amazon, Walmart, Target as this index is focused on the pure play retailers
Source: Transaction data

Published 2/14/23

A real-time, granular view of your digital market share and why it’s changing.

Interested in learning more?

Key Takeaways

Quarterly Insights

Industry Performance

How is the industry fairing overall? The home market continues to shrink: total home goods GMV declined 6% in 4Q22 YoY.

Has demand for home furniture and goods maintained or is it tapering? 2022 has been a tough year for the home goods industry with every quarter posting negative YoY sale growth ranging between -7% to -6%.

Line chart showing monthly Gross Merchandise Volume (GMV) and YoY growth for the top 30 home goods pure players in the US from October 2021 to December 2022. The GMV peaks around November 2021 and November 2022, while YoY growth fluctuates around 0% to 50%. The chart has a title and labels for axes, with data source noted.

4Q22 Spotlight

La-Z-Boy

Strong YoY GMV growth

La-Z-Boy has had record setting sales with GMV in Q4 2022 reaching almost $950 million and GMV growth at 47% YoY

Unlike the overall home goods market, La-Z-Boy has maintained positive sales growth for eight consecutive quarters.

Monthly GMV and YoY growth chart for La-Z-Boy in the United States from January to December 2022, showing bar graph of GMV share and line graph of YoY growth percentage.

Consumers 55+ driving GMV growth

56% of La-Z-Boy’s GMV in 2022 came from customers aged 65 years old and above. The age group with the second largest GMV share in 2022 were customers aged 55-64 years old with 24% GMV share. Altogether, consumers aged 55+ generated about 80% of La-Z-Boy’s GMV in 2022.

Despite fixed incomes sometimes limiting older consumers, those aged 55-64 and 65+ were the only two age groups that grew La-Z-Boy GMV in 2022.

Bar chart showing spending growth by age group for the United States, comparing online and offline sales for 2021 and 2022. The age groups are 25-34, 35-44, 45-54, 55-64, and 65+, with varying percentages of growth indicated by dark blue and orange bars.

About YipitData

YipitData is a trusted data partner for over 480 of the world’s largest investment funds and companies. We give retailers & brands accurate and granular market share insights across channels and categories, helping them identify opportunities to outperform.

Index References

3Q 2022

Q2 2022

Q1 2022