Slide showing the 3Q22 home goods market share index with key highlights: 13.55% market share held by Wayfair, 1.96 percentage point increase in market share for La-Z-Boy, and Arhaus improves index ranking by five positions.

Ranking table showing market share percentages for various furniture retailers in 3Q22 and 3Q21, with market share changes indicated in points.

*Crate & Barrel includes CB2 sales; Bed Bath and Beyond does not include subsidiaries Harmon Face Values + Buy Buy Baby

Does not include Amazon, Walmart, Target as this index is focused on the pure play retailers
Source: Transaction data

Published 10/24/22

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Key Takeaways

Quarterly Insights

Industry Performance

How is the industry fairing overall? Besides a peak in YoY Growth in February 2022 home goods sales have been mired by negative GMV growth, ranging between -15% and -5% YoY.

Has demand for home furniture and goods maintained or is it tapering? GMV Share for online sales (versus brick-and-mortar) is fairly consistent YoY. Between July and September 2022, GMV share for online sales has remained between 31%-36%.

A line and bar chart titled 'Monthly GMV & YoY Growth' showing top 30 home goods sales from July 2021 to September 2022 in the United States, with data on brick and mortar sales, online sales, and year-over-year growth.

Consumer Behavior

How has consumer spending shifted? Despite consumers shopping less frequently for home goods in 2022 compared to last year, average consumer spend per quarter has maintained for the past two years, with average quarterly spend in 3Q22 being $3 higher than last year.

Line graph titled 'Average Consumer Spend per Quarter' showing data from 3Q19 to 3Q22. The graph illustrates consumer spending on home goods in the United States, with the y-axis labeled as 'Average Consumer Spending per Quarter' ranging from $0 to $350. The source is 'Transaction Data' and the data provider is 'yipitDATA'.

Winner Spotlight

Arhaus

Strong YoY growth

Arhaus has seen consistent YoY growth in 2022, upwards of 55% in 3Q22.

September was its strongest month so far this year, exceeding $120M in monthly revenue

Monthly GMV and YoY growth chart for Arhaus from July 2021 to September 2022, showing monthly sales in dollars and percentage change.

Shifts in Target Consumer

Older consumers are contributing a larger GMV share for Arhaus. Combined 3Q22 GMV share for these consumers was 47%, up from 36% the year prior.

As Arhaus successfully targets older consumers, millennials now only account for 1/5 of sales, a significant change from last year when they generated a third of Arhaus’ sales.

Stacked area chart showing GMV share by age group in the United States, for online and offline sales from Q3 2021 to Q3 2022. Age groups are 25-34, 35-44, 45-54, 55-64, and 65+. Data source is Transaction Data.

About YipitData

YipitData is a trusted data partner for over 480 of the world’s largest investment funds and companies. We give retailers & brands accurate and granular market share insights across channels and categories, helping them identify opportunities to outperform.

Index References

2Q22 Home Goods Market Share Index

Note about index methodology improvements: Since the release of our Q2 2022 report and our Q1 2022 report, the Home Goods Market Share Index methodology has been improved with refined coverage of brick-and-mortar transactions for all merchants. Our team analyzes billions of data points from transactions, email receipts, and web data and triangulates that data with publicly released sales estimates to ensure accuracy. This index is representative of online and offline sales within the U.S.