Wayfair Loses Market Share to Omnichannel Retailers
In YipitData’s 2Q22 Home Goods Market Share Index: Pure Players, Wayfair continued to have the largest market share at 14.41%. However, the retailer is ceding dominance – down 1.04pp in total share YoY – as omnichannel retailers grow and consumers return to store.
Top 10 Home Goods Pure Players
United States | 2Q22
Subcategory dynamics
Wayfair’s largest furniture categories have seen the largest declines in share of sales. Chairs and seating’s share of sales declined 1 ppt YoY. Patio furniture, meanwhile, declined 0.66 pp.
Rugs & mats’ share of sales grew the most at +0.71 pp. The category is now the fifth largest on Wayfair, overtaking chests, dressers & cabinets.
Share of Wayfair Sales and YoY GMV Growth by Category
United States | 2Q22
Source: Email Receipt Data, Transaction Data
Interested in connecting with our analysts to learn more about the evolving shifts in the home goods market? Subscribe to our Deep Dives.
