Nordstrom Anniversary Sale 2025: How Beauty Shoppers Spent and Shifted
Download our latest report on beauty shopper behavior during the Nordstrom Anniversary Sale to uncover key shifts in category focus, brand preferences, and retailer engagement during this promotional period.
Beauty spend during the 2025 Nordstrom Anniversary Sale reflects how shoppers approached this high-visibility retail moment—prioritizing replenishment categories, responding to event-driven promotions, and continuing to engage with both Nordstrom and competitive retailers. The report also explores how spend patterns changed before and during the sale.
What’s in the Report
Pre-event retailer engagement and share of wallet across beauty channels
Brand trends shaping Sephora and Ulta cross-shop behavior
Category-level shifts observed during the sale period
Skincare brand performance changes and consumer response to promotion
