Back-to-School 2025: Headphone Sales Trends Across Retailers and Brands
Download our latest report on back-to-school headphone sales to uncover how shoppers shifted across retailers, brands, and product categories during this key seasonal period.
Headphone sales during the 2025 back-to-school season reveal how shoppers balanced retailer options, brand preferences, and assortment availability. This report highlights which retailers gained or lost share, how leading brands like Apple and Beats by Dre performed, and the role Amazon played in shaping category trends. It also explores shopper cohort behavior from Best Buy and Target, showing how spend shifted and what drove brand selection.
What’s in the Report
Retailer share trends in headphone sales during back-to-school 2023 - 2025
Brand-level performance shifts, including Apple’s softening and Beats by Dre’s renewed growth
Amazon’s balance of 1P and 3P headphone sales and its impact on distribution
Key SKUs and brand mix differences influencing retailer share loss
