Lining Up for Growth: The Lip Liner Opportunity
Download our latest report on the Lip Liner category to explore how Ulta and Sephora are seeing subcategory shifts and evolving shopper behavior.
Lip liner has become one of the fastest-growing areas in the category, with sustained growth at both Ulta and Sephora while other key subcategories show signs of softening. Shoppers are engaging with a mix of legacy and emerging brands, with recent shifts in format preferences and brand discovery behavior.
What’s in the Report
Growth trends across lip liner compared to other makeup subcategories
Brand share movement following Sacheu Beauty’s retail expansion
Shopper behavior across mass and prestige lip brands
Purchasing patterns among Sacheu Beauty shoppers
