Ulta Love Your Skin 2026: Share Expansion and Category Shifts in Skincare

Download our latest report to explore retailer share shifts, brand performance, and buyer dynamics during Ulta’s Love Your Skin 2026 event.

Ulta’s Love Your Skin 2026 event drove measurable shifts across the skincare category, from competitive share expansion to changes in subcategory mix and brand momentum. During the post holiday window, Ulta widened its GMV share lead, while growth concentrated in high tech tools and treatment oriented segments.

This report examines retailer share performance during the event, year over year subcategory mix shifts, brand level share gains versus pre event baselines, top revenue driving SKUs, and new buyer penetration trends across leading brands.

In this report, you’ll get:

• Skincare GMV share performance during the Love Your Skin event

• YoY subcategory mix shifts within Ulta skincare

• Brand level share gains and discount dynamics versus trailing 21 days

• Top revenue driving SKUs across devices and core skincare routines

• New buyer penetration and acquisition trends for key brands

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