January Beauty Recap: Retailer Momentum and Category Shifts to Start 2026
Download our latest report for a data driven look at January beauty performance across retailers and categories.
January performance metrics highlight meaningful differences in retailer momentum across Makeup, Skincare, Fragrance, and Haircare. Growth varied not only by retailer, but also between Mass and Prestige tiers, signaling evolving competitive dynamics as the year begins.
This report provides a data driven snapshot of category growth trends, brand rank movement, and new product traction across Sephora, Ulta, and the broader retail landscape, helping brands assess performance benchmarks and early 2026 momentum.
In this report, you’ll get:
Retailer level sales growth trends across core beauty categories
Mass vs Prestige performance dynamics by category
Top brand rank gainers within the Top 30 at Sephora and Ulta
Subcategory growth trends influencing category performance
New product launches gaining visibility and traction
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