Plumbing Report: Toilets and Faucets Performance, Pricing, and Cross Purchase Trends at Home Depot and Lowe’s

Download our report to better understand how faucet and toilet sales, pricing trends, and shopper behavior are evolving at Home Depot and Lowe’s to uncover where growth is happening across the category.

Faucets and toilets remain core categories within home improvement, but shifts in pricing, brand competition, and shopper purchasing behavior are changing how these products perform at Home Depot and Lowe’s. This report provides a detailed look at category performance, helping brands and retailers better understand where demand is moving and how shoppers are engaging across both fixtures and adjacent products.

In this report, you’ll get:

• A breakdown of faucet and toilet market share trends across leading brands at Home Depot and Lowe’s

• An analysis of toilet pricing shifts, including which price bands are gaining or losing share over time

• Insights into basket attachment and cross category purchasing behavior, including which bathroom and plumbing products are most commonly bought alongside toilets and faucets

• A view into the top toilet and faucet SKUs driving value, along with brand level shopper demographic trends

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