Footwear Market Trends: Running Growth, Brand Share Shifts, and Changing Consumer Spend

Download our latest report to learn how shifting channel performance, evolving brand competition, and changing consumer behavior are reshaping the footwear market and what it means for growth.

The footwear market is evolving, with growth patterns diverging across channels, categories, and brands. While overall category growth remains modest, in-store performance has outpaced online, and Running continues to drive expansion while Lifestyle shows signs of softness. At the same time, share is shifting across retailers and brands, reflecting a redistribution of demand rather than broad market expansion.

This report analyzes Lifestyle and Running footwear across major US retailers, breaking down how channel dynamics, brand competition, and consumer behavior are changing. It also explores differences in repurchase rates, retained share of wallet, and discounting trends, providing a comprehensive view of the factors shaping performance across the footwear landscape.

In this report, you’ll get:

• In-store and online performance across major retailers including Amazon, Nike, Dick’s Sporting Goods, Foot Locker, and Nordstrom

• Retailer market share trends and shifts across wholesale and direct channels

• Running and Lifestyle category performance across channels

• Brand share trends across leading footwear brands like Nike, Adidas, New Balance, Hoka, and ON

• Repurchase rates and retained share of wallet by brand

• Discounting and promotional activity across major brands and retailers

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