February Beauty Recap: Retail Performance and Category Growth Trends

Download our latest beauty industry report for a data driven view of category growth, retail performance, and brand dynamics across major beauty retailers.

Beauty category performance continued to diverge in February, with growth trends varying across makeup, skincare, fragrance, and haircare as well as across retailers and mass versus prestige segments.

In this report, YipitData analyzes beauty sales performance across major retailers using transaction level data. We examine category growth trends, shifts in brand rankings, and changes in category mix to provide a view into how performance evolved across the beauty market.

In this report, you’ll get:

• Retail sales growth trends across beauty categories

• Mass vs prestige performance dynamics, highlighting differences in growth across segments

• Top Brand rank movement within the Top 30 at Sephora and Ulta, tracking shifts in brand positioning

• Subcategory growth and category mix trends, examining how category composition evolved

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